We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector. (2/3)

The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community. (3/3)

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

The AREA has been an invaluable organization for the launch of ARGO and our product lines.  The internal committees have provided us with a platform for feedback on product development and the connectivity to the ecosystem via events and customer interactions has supported the development of new customers.  The AREA has depth and their R&D contributions are as valuable as their connectivity in the space.

As a member of the Lockheed Martin AR team, I've seen firsthand the value that the AREA community brings to our organization and the industry as a whole. By facilitating collaboration and knowledge-sharing among augmented reality professionals, The AREA helps to accelerate the development and adoption of AR solutions that drive enterprise excellence. (1/2)

Through its efforts to identify and address key industry challenges, AREA plays a critical role in shaping the future of AR and ensuring that it meets the evolving needs of businesses like ours. By participating in the AREA community, Lockheed Martin is able to stay at the forefront of AR innovation, leverage best practices, and contribute to the advancement of the field – ultimately delivering greater value to our customers.(2/2)

There are two reasons we joined the AREA. Number one, we want to provide immersive training experiences that are effective without putting the hazard in front of the trainee early in their training process. 

And two, figuring out return on investment, figuring out the best approaches within augmented reality to effectively deliver content, and achieve our training mission was the primary reason that we joined the AREA. 

[The AREA was] working hard to solve the same challenges, so it was very helpful to us and gave us additional resources. And I've been a fan since that timeframe to see the work that the AREA is doing. I think it's instrumental. It helps companies, especially companies who are in the early stages, figure out how to solve the challenges so that there's a lower barrier to entry.

AREA is a great community. We get to touch base with movers and shakers in this space, enterprise leaders, also our peers and, to some degree, competitors. It's a great place to have a hand in the development of industry standards or to at least observe what's going on, share best practices and collaborate generally on how we can accelerate the adoption of this technology

We want to be able to give back part of the knowledge that we have been developing, thanks to AREA. We want to make these lasting connections with the industry and with people that are actually deploying these technologies to the workers, into the field. We currently have about five professors that are involved in different aspects of AR/VR technologies. So our goal is to position Texas A&M at the forefront of AR research.